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How to Make a Great Video That Boosts Your Event Ticket Sales: Tips, Tricks and Case Studies

Mar 2nd 2022

old film camera with facebook stickers on the side.

When it comes to promoting your events, video is one of the most powerful tools in your arsenal. Not only is it engaging and eye-catching, but it can also be a very cost-effective way to get your message out there. In this blog post, we will discuss some tips and tricks on how to make a great video that will help boost your ticket sales. We will also include case studies of videos that have been successful in helping promote events. So without further ado, let's get started!

One of the most important things to remember when creating a video for your event is to keep it short and sweet. People are busy and don't want to watch a long, drawn-out video. Aim for 60 seconds or less - any more than that and you run the risk of losing your audience's attention.


When it comes to the content of your video, focus on highlighting the key points of your event. What will people get out of attending? Why should they buy tickets now? Try to create a sense of urgency and excitement around your event.


Another important aspect to consider is the tone and style of your video. Keep in mind who your target audience is and what kind of message you want to get across. Are you trying to appeal to a young, hip crowd? Then consider using creative and edgy visuals. Or if you're targeting a more mature audience, opt for a more polished and professional look.


Once you have the content and style of your video sorted out, it's time to start editing. There are a number of cost-effective video editing tools available online, such as Canva(free & paid), Lightworks(free) or for a little extra oomph - Adobe Premier Pro. If you're not confident in your editing skills, don't worry - there are plenty of people out there who would be happy to help you create a great video for your event.


Once your video is finished, it's time to start promoting it! There are a number of digital marketing channels you can use, such as social media, email newsletters, and paid advertising. Be sure to tailor your promotional strategy to fit your target audience.

Consider the Acronym R.A.M.M. Result, Audience, Message, Medium. Widely used by a friend of Humanitix, marketing genius - Adam Long.

R.A.M.M marketing explainer


As the world increasingly moves online, so too do our methods for consuming advertising. Video ads are now one of the most popular and effective ways to reach consumers - but only if they're done right. Here are five tips for creating digital video ads that will actually get results:


1. Keep it short and sweet: As we mentioned before, people have short attention spans and are more likely to engage with a video that is 60 seconds or less.


2. Make it eye-catching: Use bright colors, creative visuals and an engaging title to grab people's attention.


3. Tell a story: No one wants to watch a boring commercial - they want to be entertained. So make sure your video tells a story that people will want to watch.


4. Focus on the key message: What is the one thing you want people to take away from your video? Make sure that message is clear and concise.


5. Test, test, test: Always test your video ads before you launch them to see how they perform. Try different versions with different audiences to see what works best.

Finally, we'll leave you with some creative ideas on how to showcase your event through video.

Try creating a short teaser video that highlights some of the key points of your event. Or if you have a special guest speaker lined up, consider doing a short interview with them to generate interest. You could even create a behind-the-scenes video to give people a sneak peek of what goes into putting on your event.

Following these tips will help you create digital video ads that are both effective and engaging. So get out there and start filming!

We hope you found this blog post helpful!

Michael Shaskey
Michael Shaskey

Head of Sales

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