Social Media Copy Templates to Sell Out Your Event

Mar 7th 2023

Cover image for Social Media Copy Templates to Sell Out Your Event

You know what they say: you only have a split second to catch someone's attention on social media. No pressure or anything. So, if you want your event to stand out amidst all those baby photos and cat videos, your ad copy must be short, sweet, and straight to the point. Think of it like a mini novel, with all the drama and excitement packed into one sentence and an eye-popping image.

Fear not, my friend! We've got you covered with our free social media ad copy templates, courtesy of the witty wordsmiths at Humanitix, so you can focus on what really matters: selling those precious tickets. Just fill in the blanks with your event details, pair them with the perfect pic, and voila! You're ready to conquer the interwebs. And if you thought it couldn't get any better, hold onto your hats because we've also included some Pro Tips to help you become a social media ad wizard. Get ready to slay those ticket sales like a boss!

Social Media Ad Copy 101: A Beginner's Guide for Event Promoters

Social media copy is like your own cheerleader for your event, but instead of shrieking your name from the sidelines, it's the catchy slogans and calls to action that make your potential guests want to cheer for your event page. And let's face it; if you're not using social media to promote your event, you're missing out on the party. With platforms like TikTok, Facebook, and Snapchat driving nearly 25% of views to ticket pages, you can't afford to skip the ad game. But don't worry; creating effective social media ads is easier than getting a drink at a crowded bar.

Identify your target audience, experiment with content, and use analytics to refine your strategy. And remember, keep it short, use visuals, and engage people. Who knows, you might even end up with some free third-party promotion from your followers. So, what are you waiting for? Let's get social!

Here's a blank template you could use when raising awareness of your event before tickets go on sale so that you can make a splash when they do :

  • Attention all [target audience]! Get ready for [event name] - the [description of the event]. Don't miss out on [date and time]! Tickets go on sale soon, so keep an eye out for updates. Follow us for all the latest news and information! # [event hashtag] # [other relevant hashtags]
  • Save the date! [Event Name] is coming soon! Join us for an unforgettable experience. Tickets go on sale [Date/Time]. # [Event Hashtag]
  • Exciting news! [Event Name] is just around the corner. Mark your calendars and get ready to experience [Description of Event]. Tickets will be available soon. # [Event Hashtag]
  • Are you ready to have some fun? Get excited because [Event Name] is coming your way. We can't wait to share this amazing event with you. Stay tuned for ticket information. # [Event Hashtag]
  • The countdown begins! Get ready for [Event Name], the event of the year. Don't miss out on an unforgettable experience. Tickets will be available soon. # [Event Hashtag]
  • [Event Name] is almost here! Get ready to [Description of Event]. Tickets go on sale [Date/Time]. Be sure to follow us for updates and exclusive content. # [Event Hashtag]

10 Pro Tips to help you along the way.

1. Know your audience: Identify your target audience and tailor your messaging to them. Use demographic data to target specific groups and speak to their interests and needs.

2. Plan your content: Plan your social media content to ensure consistency and strategic messaging. Use a content calendar to organize your posts and ensure a consistent schedule.

3. Use visuals: Use high-quality images and videos to capture attention and showcase the event experience. Visuals can be a powerful tool to drive engagement and shares.

4. Leverage influencers: Identify social media influencers who align with your event and partner with them to promote the event. This can help amplify your message and reach new audiences.

5. Use hashtags: Create a unique event hashtag and use it consistently across all social media platforms. Encourage attendees and followers to use the hashtag when posting about the event.

6. Use paid advertising: Consider using paid social media advertising to target specific audiences and promote your event. This can help increase visibility and drive ticket sales.

7. Engage with followers: Respond to comments and messages promptly to engage with followers and build a sense of community around the event.

8. Offer exclusive content: Offer exclusive content, such as behind-the-scenes photos or sneak peeks, to create buzz and drive interest.

9. Host giveaways: Host social media giveaways to encourage engagement and drive awareness of the event. This can help attract new followers and generate excitement.

10. Measure your results: Use social media analytics to track your performance and adjust your strategy as needed. Look at metrics such as engagement, reach, and conversion rates to evaluate the effectiveness of your social media promotion.


Humanitix is the world’s first humane ticketing platform that donates 100% of profits from booking fees to children’s charities. Backed by Google.org and the Atlassian Foundation, Humanitix is converting the USD $3.7bn in annual global booking fees into social impact projects that give disadvantaged kids greater access to education, healthcare and a fair go in life.

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